Write a notes on indian marketing environment

In India, social environment is continuously changing. The technological environment is the most dramatic force now facing our destiny.

Monopolies and Restrictive Trade Practice Act 9. Changing Government agency enforcement and growth of public interest groups also bring in threats and challenges. Socio-cultural forces refer to the attitudes, beliefs, norms, values, lifestyles of individuals in a society. In most nations, promotional activities are subject to various types of controls.

Some of the important factors and influences operating in the social environment are the buying and consumption habits of people, their languages, beliefs and values, customs and traditions, tastes and preferences, education and all factors that affect the business.

The water Prevention and Control of Pollution Act Consumer Protection Act Securities and Exchange Board of India Act Yet it is the essence of market capitalism to be dynamic and tolerate the creative destructiveness of technology as the price of progress.

There is a lot of change in quality-of-lifestyles and people are willing to have many durable consumer goods like TV. That is understanding this aspect of the marketing environment is much more than simply being familiar with the latest hi-tech innovations.

The Companies Act 7. It is necessary for a marketer to understand the legal environment of the country and the jurisdiction of its courts. Culture influences every aspect of marketing. The external forces are divided into micro-environment and macro-environment. One of the most profound social changes in recent years is the large number of women entering the job market.

Controllable forces consist of marketing policies and marketing strategies. Transistors hurt the vacuum tube industry, xerography hurt the carbon paper business, autos hurt the railroads, and television hurt the newspapers.

Political environment has a close relationship with the economic system and the economic policy. Technology has released such wonders as penicillin, open-heart surgery and birth control pill. Marketing environment can also be classified as: Electronic type-writer with memory replaces manual type-writer.

Computer systems have also contributed substantially to the growth of various forms of direct marketing such as direct mail, direct response marketing etc. Environmental concerns have grown steadily in recent years. This is specially true for people above 40 years.

Various elements called uncontrollable variables affect an organisation and its marketing efforts. The micro-environment consists of the suppliers, marketing intermediaries, customers etc.

The Indian Marketing Environment - PowerPoint PPT Presentation

Most Governmental decisions related to business are based on political considerations in line with the political philosophy following by the ruling party at the Centre and the State level.

The political environment consists of factors related to the management of public affairs and their impact on the business of an organisation. The top management is responsible for framing broad policies.


They prefer to eat low fat, low or no cholesterol food. These factors are combined into what we have referred to earlier as Marketing Mix. Technological discoveries and developments create opportunities and threats in the market.

Indian Contract Act 2. Technology affects not only the type of products available but also the ways in which people organize their lives and the ways in which goods and services can be marketed. The biggest impact that the society has been undergoing in the last few years is the technological advancement, product changes and its effects on consumers.The internal marketing environment of a firm comprises all those factors which are inside firm marketing activities, including the firms' employees, firms policies, firms capital assets, firms organizational structure and its products and services.

Marketing Environment Essays: OverMarketing Environment Essays, Marketing Environment Term Papers, Marketing Environment Research Paper, Book Reports. ESSAYS, term and research papers available for UNLIMITED access. Changes in the environment affecting the marketing activities of Indian Industries Marketing Management Marketing Environment The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target.

The Indian Marketing Environment The Indian Marketing Environment The Indian Marketing Environment * * The Indian Marketing Environment At the end of this module the – A free PowerPoint PPT presentation (displayed as a Flash slide show) on mi-centre.com - id: 3b03a3-ZmFhY Write a Comment.

User Comments (0 ad. 10 Write short notes on any two of the following in about words each: (i) The Aquatic Biomes 22 How is environment described in the Indian philosophical tradition? Discuss. TOURISM MARKETING About the author [email protected] [email protected] Indian Marketing Environment Indian Marketing Environment For Global marketers India is not just a single country, it is further divided into tow different countries.

Write a notes on indian marketing environment
Rated 5/5 based on 15 review